We love new and creative ideas, and there is never a shortage at the annual TED conference being held this week in Long Beach California. For example, it was certainly interesting to see a physicist from Taiwan demonstrate an “invisibility cloak” (can’t even begin to explain this one, you will have to wait until the TEDTalk is posted at TED.com. Just know not seeing is believing). The entrepreneurial idea however that has really shined so far is a new iPad application that was premiered by glasses.com (this is the same great company that is known as 1 800 Contacts).
At each annual conference, participants receive a gift bag filled with a variety of both tech and non-tech goodies. This year’s bag contained a card for a free pair of sunglasses from glasses.com. The card invited you to stop by their exhibit to select your style, which would be mailed to you within a couple of weeks. What was not mentioned, was how you would actually select the pair of glasses.
At their booth they demonstrate a new iPad application that will forever change the way you shop for sunglasses (or regular glasses for that matter). Using an iPad, they record video of you while facing the camera and turning your head from side to side. Within minutes, they give you the iPad that contains your image, and as you scroll through the pages, a high quality moveable image of your face appears on the screen with literally hundreds of pairs of sunglasses electronically superimposed. You can swipe from side to side to turn your head, or swipe down to see what you look like if you pull the glasses down.
An explanation simply cannot do this application justice, so you can view the video below to see how this technology works. A quick view will help you realize the beauty and utility of this application, and why it is so jaw-dropping.
As this week’s Ted conference continues, if other entrepreneurial concepts are introduced that are unique and interesting, we will post the details